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Visibility scorecard

Score sections

  1. Business Basics 15
  2. Findability 20
  3. Reviews & Trust 20
  4. Customer Confidence 20
  5. Activity & AI Readiness 25

Designed as a simple lead form: answer 15 questions, see your score, then use the Google Business Profile Playbook 2026 as the next step.

5-MINUTE LOCAL VISIBILITY CHECK

Is your Google profile helping customers choose you?

Take the 5-minute Local Visibility Scorecard and see where your business may be losing calls, directions, bookings, and trust before customers ever reach your website.

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See Sample Result
63

Sample score: partially set up

Business Basics

Start with the details customers and search tools need to trust your listing.

15 points
Is your Google Business Profile claimed and under your control?If you cannot edit the profile, you cannot reliably fix what customers see.
Are your phone number, hours, website link, and business name correct?These are the details customers use when they are ready to call, visit, or book.
Is your address or service area set up correctly?This matters whether customers visit you, you travel to them, or both.

Findability

These answers show whether Google understands what you do and where you work.

20 points
Is your primary category the best match for your main service?Your primary category is one of the strongest profile choices you control.
Are your main services listed individually on your profile?Customers and search tools need to see the specific jobs you want to be found for.
Does your profile clearly show the cities or areas you serve?Customers should quickly know whether you work in their area.

Reviews & Trust

Reviews are proof customers read before choosing you.

20 points
Do you have enough Google reviews to make a new customer feel confident?A profile with only a few reviews can feel risky, even if the business is good.
Have you received new reviews in the last 30 to 60 days?Recent reviews show that the business is active now.
Do you respond to most or all reviews?Responses show future customers that someone is paying attention.

Customer Confidence

These details help people feel comfortable calling, booking, visiting, or asking for directions.

20 points
Do you have current photos that show your business, work, team, location, or products?Photos help customers understand what to expect before they contact you.
Does your business description clearly explain who you help and what you do?The description should be written for customers, not stuffed with SEO phrases.
Does your profile make the next step obvious?Customers should be able to call, get directions, book, message, or visit without confusion.

Activity & AI Readiness

Customers, Google, and AI tools need a profile that looks current and consistent.

25 points
Have you updated your profile in the last 30 days?Posts, photos, offers, events, or service updates help the profile look active.
Have you added common customer questions and answers to your profile?The Q&A section can answer buying questions before someone calls.
Does your website support the same services and locations shown on your Google profile?Google, customers, and AI tools need a consistent story across your profile and website.

Next step: The Google Business Profile Playbook 2026 shows you how to fix the gaps in the right order.

Plain English

No SEO jargon. The questions use language a busy owner can answer without needing a marketing team.

Built For Action

Every low score points to a fix: profile basics, reviews, photos, posts, citations, or AI readiness.

Printable Friendly

The visual system stays light: one pin marker, clean sections, and enough white space to feel like a workbook.

Ready to fix what the scorecard found?

The Google Business Profile Playbook 2026 gives you the guide. The Google Business Profile Playbook 2026 + Workbook Pack adds the full toolkit for sitting down and doing the work.

Get The $47 Playbook
Get The $97 Workbook Pack

SAMPLE RESULT

Sample Local Visibility Score

42

Needs Attention

This sample shows what a low score might reveal before a customer ever reaches your website.

Common gaps: incomplete profile details, weak reviews or activity, and a website that does not clearly support the same services and locations.

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